Inshore Rod & Reel Combos
Hand-picked pairings tuned for redfish, trout, and the Cedar Key flats.
from $189
Established on the Gulf · Est. 1943
Fishing gear
rooted in family,
forged on the Gulf.
Three generations of clammers, commercial fishermen, and lifelong outdoorsmen from Cedar Key, Florida — curating rods, reels, tackle, and gear we'd stake our own name on. Because we do.
Fished, Not Just Sold
Every product tested on Cedar Key waters.
Family Owned
Three generations. One home port.
Small-Batch Tackle
Handmade lures from local craftsmen.
Honest Guidance
Call us. A real fisherman picks up.
The Collection
Gear from the boards we grew up on
Handmade Tackle & Lures
Locally crafted jigs, spoons, and topwater plugs built by folks who fish them.
from $12
Clam & Crab Gear
Rakes, tongs, and traps from a family that's worked the Gulf for generations.
from $34
Line, Leader & Terminal
Braid, mono, fluoro leader, hooks, and swivels — nothing we wouldn't tie on ourselves.
from $6
In Loving Memory
Gary & Sheila Hathcox
1943 — 2026 · 1949 — 2026
Married 57 years. A Vietnam veteran and retired Gainesville Fire Rescue Lieutenant. A Cedar Key High School Co-Salutatorian and Homecoming Queen who served the Levy County Clerk of Court for decades. Two lives rooted in faith, service, and the Gulf they loved so deeply.
This shop exists because of them. As Gary's grandson, I'm carrying on our family's lifelong connection to the water — the passion for fishing, conservation, and the outdoors they instilled in me is the foundation of everything we do here.
"Their legacy is one of service, resilience, compassion, and deep appreciation for the natural beauty of Cedar Key and the surrounding Gulf Coast."
Survived by daughter Tracie · three grandchildren · five great-grandchildren
The Waters
Cedar Key & the Nature Coast
Shallow grass flats, oyster bars, tidal creeks, and the open Gulf. It's where we learned to read water, where we still test every piece of gear we sell, and where generations of our family have made their living.
Ask us about tides, seasons, or what's biting. We answer the phone because we're usually the ones on the dock cleaning the boat.
Come See Us
Visit the Shop
Find us on the water
- Location · Cedar Key, Florida
- Hours · Mon–Sat 6a–6p · Sun 7a–2p
- Phone · (352) 555-0143
- Email · hello@garysfishinggear.com